Adobe Experience Manager Assets integration for enterprises: Orchestrate world-class campaigns with seamless publishing, integrated approvals and content delivery with a new enhanced connector.

This plugin is available today on the Adobe Marketplace and Creative Cloud Desktop. They can log time, export assets, and seamlessly collaborate on digital proofing, reviews and approvals - all without ever leaving Photoshop. Adobe Photoshop Plugin: The all-new Adobe Photoshop plugin gives creatives the ability to “collaborate in context.” Through an embedded Workfront update screen, creators can see tasks and issues, and post and view comments related to the project they’re working on.“Adobe Workfront brings order to the nimble, bidirectional madness of marketing work, serving as the ‘effectiveness engine’ for the modern marketing machine so critical to moving digital business forward.” “The ability to align complex workflows, processes and the foundational work - especially those handoffs between marketing strategy and content development - is critical in enabling teams to get personalized content to customers faster, with greater impact, and aligned to company strategy,” said Liz Miller, vice president and principal analyst at Constellation Research.

The failure to effectively personalize and scale content hurts customer relationships, runs down budgets and wears out employees. This “messy middle” is nonlinear and includes dozens of steps and processes running concurrently across a vast web of internal and external stakeholders. The place where most companies get stuck is in the hand-offs between marketing and creative, where teams create, iterate, approve, review and manage content. Simply adding budget and headcount won’t solve this growing problem.

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